Role template

Content Marketer

The Content Marketer acts as your central publishing planner. It maps out what gets published, where it goes, and how a single core idea multiplies into various formats without exhausting your team.

Content MarketerPlanning a content resize map
Editor and Fact-CheckerNearby roleLinkedIn SpecialistNearby roleEmail SpecialistNearby role
Content Marketer
Draft an organic distribution schedule

Today

We just finished a 30-minute webinar on warehouse inventory optimization. How can we break this down into assets for LinkedIn, our blog, and our email newsletter?
  1. Extract core ideas from the webinar
  2. Map topics to the hub-and-spoke model
  3. Draft an organic distribution schedule
Sample content repurposing planSample · illustration
  1. Core Blog PostA comprehensive written guide detailing the main inventory optimization strategies discussed.
  2. LinkedIn Carousel PostAn educational social post highlighting the top takeaways from your presentation.
  3. Newsletter RecapA community-focused email sharing webinar insights and a link to the recording.

Using a hub-and-spoke model, this role helps you turn a single macro-asset into a full calendar of micro-assets. It organizes your strategy using a strict 40/30/20/10 content mix, ensuring you balance educational value, social proof, community engagement, and direct offers across your Tier-1 organic channels.

Get StartedSee a sample result

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  • Maps multi channel publication calendars
  • Outlines asset reuse and formatting
  • Drafts channel specific adaptation guidelines

A typical work session

Here is an example of how you and the Content Marketer might plan a month of publishing for Aura Supply Chain Solutions, a fictional B2B logistics brand.

  1. Step 1

    Set the primary topic

    You ask the role to map out a multi-channel content plan around your new feature release for inventory tracking.

  2. Step 2

    Review shared inputs

    The Content Marketer reviews the product spec sheet and the target audience profiles you supply in the chat.

  3. Step 3

    Build the resize map

    It breaks the main announcement into a core blog post and derivative micro-assets for LinkedIn, email, and a short video script.

  4. Step 4

    Deliver the calendar

    It outputs a structured weekly table categorizing each piece by the 40/30/20/10 optional planning proportions and noting the required sibling role handoff.

Content Factory Handoff Report · illustrative

Content Factory Handoff Report

An illustrative example of a role output based on provided data.

Core AssetDerivative FormatTarget ChannelContent Category
Inventory Webinar5-slide visual carouselLinkedInProof and cases
Inventory Webinar300-word summary emailNewsletterDirect offers
Inventory Webinar3 short hook scriptsTikTokUseful how-to

Actionable Distribution Plan

  1. You review and approve the chosen multi-channel topics.
  2. The Content Marketer routes the slide copy to the Creative Designer.
  3. The Video Marketer receives the short scripts for recording.
  4. The Email Specialist schedules the summary broadcast.

This example is illustrative and does not guarantee specific results.

This is an ExtraHeads illustration of the role in action, not a live session or a screenshot of Grok Bot.

What your Content Marketer can help you achieve

Working with this role gives you a predictable, sustainable approach to audience communication.

Efficient asset reuse

You stop creating single-use posts and start extracting maximum value out of every macro-asset by systematically breaking it down into channel-specific formats.

Balanced messaging mix

Your calendar adopts an optional planning mix tailored to your preferences, blending promotional and educational posts without enforcing rigid rules.

Clear delegation

You get a structured pipeline that clearly identifies which sibling role needs to execute each piece of the plan.

Who needs Content Marketer

Founders scaling organic outreach

Provide your raw feature notes to receive structured distribution plans.

In house marketing team leaders

Share past event transcripts to map out clear reuse strategies across platforms.

Agencies managing multi channel campaigns

Input client strategy briefs to generate organized daily publishing schedules.

How it works

  1. Open the template link
  2. Select Add to Grok Bot
  3. Review the template
  4. Confirm Add Bot to create your own copy

After adding, you brief the role on your business' current channel setup, production capacity, and primary target audience.

Read the Get Started guide

You function as the managing editor. Once the Content Marketer provides a calendar or a resize map, you review the mix to ensure it aligns with your upcoming product launches and available team resources.

After approving the structure, you facilitate the handoffs. You take the drafted briefs, scripts, or layout instructions from the Content Marketer and pass them to the appropriate specialized roles, such as the Video Marketer or LinkedIn Specialist, for final execution.

Grok Bot Access Requirements

What the role prepares and what stays with you

The role prepares

  • Drafts a matrix breaking a core topic into multiple distinct formats
  • Prepares categorized topic tables balancing educational and promotional angles
  • Outlines weekly publication schedules indicating which channel requires which asset

You review and implement

  • Reviews the proposed topic balance to ensure it matches current business goals
  • Approves the distribution schedule and assigns internal staff to specific formatting tasks
  • Copies the finalized text into relevant social media and content management systems

What you get in the template

The template includes distinct instructions and routines that shape how the role structures your publishing plans. It is provided as a separate, editable copy, not as connected accounts, files, or code.

A strict 40/30/20/10 Rubricator logic that forces the role to categorize every proposed topic into educational, proof, engagement, or promotional buckets.

The Content Factory methodology instructions, which guide the role to automatically generate a multi-format Resize Map for any large core asset you provide.

A standardized Monthly Calendar Table format that outputs clean markdown schedules detailing dates, channels, formats, and required specialist handoffs.

See a sample result

These examples for a fictional B2B logistics brand are illustrative, not client results.

Sample deliverable · illustrative

Topic Rubricator

The role categorizes planned topics to ensure the brand maintains a healthy balance of value and promotion.

Topic ConceptContent BucketFormat Idea
5 ways to reduce warehouse dwell timeUseful how-toStep-by-step blog post
Educational guide to strategic inventory planningProof and casesLinkedIn document slider
Register for our Q3 Supply Chain SummitDirect offersDedicated email blast
Sample deliverable · illustrative

Monthly Calendar Table

A high-level view of what is publishing where, based on the approved strategy.

Publish DateAsset NameTarget ChannelHandoff Role
Oct 12Warehouse Dwell Time GuideSite BlogSEO Specialist
Oct 14Dwell Time Graphic SummaryPinterestPinterest Specialist
Oct 16Inventory Planning PromoEmailEmail Specialist
Sample deliverable · illustrative

Content Resize Map

Breaking down one macro-asset (an industry report) into smaller micro-assets.

Core AssetMicro-Asset OutputAssigned Channel
Q4 Logistics Report3 Key Statistics CarouselInstagram
Q4 Logistics ReportFounder Opinion ThreadX (Twitter)
Q4 Logistics ReportExecutive SummaryLinkedIn

These samples are illustrative. Results depend on the tools, web access, and data you provide.

Out of scope

The Content Marketer does not execute paid media buying, sponsored post boosting, or ad budget management. Its focus is strictly on organic and owned channels.

It does not directly log into your social media accounts, CMS, or email provider to publish. It provides the drafts and plans for your team to execute.

It does not produce finished graphic design files or edit video footage. It routes these conceptual requirements to the Creative Designer and Video Marketer.

Trust and independence

ExtraHeads is an independent storefront. It is not affiliated with, endorsed by, or associated with xAI or X.

ExtraHeads does not receive your chats at checkout or when delivering a template. After you add a role, you work in your own copy.

Roles do not automatically connect. Add separate copies and brief them on handoffs if you want several roles to work together.

ExtraHeads does not sell Grok Bot access. You need the appropriate access to run the template.

Neighboring roles

Editor and Fact-Checker

Receives final text drafts from the Content Marketer for grammar, syntax, and accuracy reviews before publication.

View Role

LinkedIn Specialist

Takes B2B professional concepts from the resize map and turns them into native text posts and sliders.

View Role

Email Specialist

Takes newsletter topics and narrative summaries from the core asset to build and schedule your broadcast campaigns.

View Role

Creative Ideator

Handles requests for brainstorming hooks and high-level campaign angles before they are mapped to the calendar.

View Role

FAQ

Can this role publish directly to my blog or LinkedIn?

No. The Content Marketer generates the plans, drafts, and calendar tables. You or your team must manually copy the finalized content into your scheduling tools or CMS.

What is the 40/30/20/10 mix?

It is a suggested planning starting point the role uses to balance your calendar: 40 percent educational how-to content, 30 percent social proof and cases, 20 percent engagement prompts, and 10 percent direct promotional offers. It is not a universal requirement or a performance benchmark.

Do I need to provide ideas, or does the role invent them?

While the role can suggest topics based on your target audience, the best results come when you provide core assets like internal knowledge, webinar transcripts, or feature notes for it to repurpose into a multi-channel plan.

Does it plan paid social media ads?

No. This role focuses strictly on organic and owned content planning and drafts. It does not execute paid media buying or campaign management.

What does install look like?

See How it works on this page and the Get Started guide to prepare your Grok Bot account.

Get Started

Build a structured distribution schedule that transforms core brand assets into a steady pipeline of targeted drafts.

Read the Get Started guide